Marketing

Competitive research, SEO, brand work, campaign inputs, and content operations for marketing teams.

June 2, 202613 min read

A Beginner's Guide to Using AI Search Optimization Tools Effectively

Search used to be simple and understandable. You typed a phrase into Google, watched ten blue links line up, and tried to muscle your way into the top three before your business went cold. It was not pure. It was not always fair. But at least you knew where the fight was happening.

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May 27, 20267 min read

Automated Branding for Marketing Teams

Most companies I've worked with have some sort of brand guidelines. And yet, each one of them ends with someone dragging the wrong logo out of a Google Drive folder called final-final-assets-v3, stretching it like roadkill, and asking if this is "good enough for now."

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