Lead qualification: how to decide whether an account deserves sales attention
Lead qualification is the process of deciding whether a lead or account deserves sales attention based on its fit, available signals, context, data quality, and the level of confidence with which you can act. An account deserves attention when what you know about it, including fit, verifiable facts, and signals, supports a proportionate and reviewable next sales action: research, contact, review, discard, or prioritize. Opening an email, appearing in a list, or having a favorable CRM score is not enough.
